Scanning the results provided, you will likely find new competitive keyword ideas that you may not have thought of or discovered via other means. You can even enter negative keywords and set your target Google search engine by country, and desktop or mobile. Simply enter a few of your most important keywords, and TF-IDF Explorer will run a TF-IDF analysis on the top-ranking competitors. In SEO PowerSuite’s Rank Tracker app, you’ll see the TF-IDF Explorer module within the Keyword Research section.
Don’t worry, for SEO purposes you won’t need to understand or deal with the underlying mathematics! TF-IDF in Rank Tracker Here’s a much deeper discussion of TF-IDF on Wikipedia. It’s included in some SEO tools, including SEO PowerSuite, for keyword research and competitor analysis. TF-IDF analysis has been around for a few decades now. TF-IDF is a way of measuring word usage and importance within a document and is part of information analysis and retrieval methods. It’s also written as TF*IDF or just TFIDF. TF-IDF stands for Term Frequency – Inverse Document Frequency. This in turn helps with SEO content optimization activities. Keyword gap analysis often also helps with discovering your content gaps vs competitors. See the 2nd screenshot below for a look at that. Note: SEO keyword difficulty scoring is also included in Rank Tracker’s SERP Analysis module. ‘Domain InLink Rank’ is a measure of Domain Authority / Strength.) (SEO PowerSuite’s ‘InLink Rank’ is basically a Page Authority metric. įor each ranking competitor’s page, the Keyword Difficulty screen also shows other strength metrics such as InLink Rank, Domain InLink Rank, Sites Linking to Page, and Sites Linking to Domain. If you have mapped a target landing page to this keyword, you will also see where you rank, even if you’re not already on Google. Your site may be in this list too, if you’re already in the top 10. Here, for any keyword you are actively tracking, you can see the top 10 SERP competitors. In SEO PowerSuite’s Rank Tracker app, the Keyword Difficulty feature is in the bottom section of the Rank Tracking module. Related: See my post on SEO keyword difficulty tools. In organic search, the keyword difficulty score is an estimate of how hard it will be to rank on Google page 1 for that specific keyword or search query, just based on the strength of competitors who already rank for that term. Advanced settings, such as adding negative keywords to exclude from results.Focus on a target domain level and/or subdomains, prefixes, and even specific target page or post URLs.Choose organic search results or specific Google SERP features (e.g., Featured Snippets and many others).You can use this tool on competitor domains or, of course, even your own site. The Ranking Keywords tool within SEO PowerSuite allows discovering the keywords that a domain or page is already ranking for in Google, for a specific region of the world. TF-IDF analysis (a keyword frequency and density analysis technique).Organic SEO keyword difficulty scoring (taking competitor strength into account).An entire set of modules dedicated to SEO competitor research.
Competitor rank tracking graphs and reports.Competitor analysis of ranking keywords.Multiple Tools for SEO Competitor ResearchĪs the name suggests, Rank Tracker is SEO PowerSuite’s primary tool for keeping track of SEO ranking positions.īut, it is also important for several areas of SEO competitor analysis, including: With these goals in mind, let’s dive into a closer look at SEO PowerSuite and what it offers for analyzing your SEO competition. Gain insights into competitor backlink profiles, strategies, and new link-building opportunities for your own content.Understand the relative strengths and weaknesses of a competitor’s high-ranking content.Identify competitor domain strengths and weaknesses.Track your rankings over time versus specific domain competitors for practically any number of keywords.Understand the concept of SEO keyword difficulty in your primary topic areas, and how this metric may influence your keyword targeting.Identify who your actual competitors are in organic search, and what types of content are ranking best for specific topics and user search queries.Understanding your competition in organic search is critical to knowing what it will take to start beating them in SEO, including the question of if you can reasonably expect to beat them, based on your relative competitive strengths and weaknesses in a particular topic area. Improve Your SEO with Better Competitive Research and Insights
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